Expert in Brand Analysis for Intellectual Property Court Proceedings
With more than 25 years of experience in branding, I support Intellectual Property law firms by providing independent brand analyses for court proceedings, assessing distinctiveness, likelihood of confusion and the strategic foundations of each brand.
Rather than looking at visual similarities alone, my work considers the broader context of brand identity, positioning, consumer perception and long-term brand strategy.
This combination of branding expertise and legal understanding has contributed to a success rate of approximately 95% across the cases in which I have been involved.
Whether supporting law firms, companies or brand owners, my role is always the same:
To bring clarity, objectivity and strategic brand thinking to complex Intellectual Property cases.
Need an expert opinion for an ongoing case?
I’d be pleased to discuss how I can support your legal team
