CLARIFAYO
We were invited to rethink the strategy behind a new coaching platform, one designed to simplify the entire coaching experience, from managing clients to developing skills.
From that mission, we built a brand from the ground up: a name, a concept, and a design system ready to resonate globally.
What emerged was Clarifayo — a name that speaks clarity, confidence, and connection.
BE
A digital platform with a clear mission: to simplify coaching for both coaches and clients.
Clarifayo is more than a tool, it’s a safe space for growth, learning, and communication.
A brand built on trust, clarity, and the belief that when you simplify, you empower.
DO
We defined the full brand strategy, including the name, identity, and tone of voice.
The name Clarifayo personifies clarity and is memorable, pronounceable, and international.
To express its core values, we designed a symbol of a bird in a nest — a visual metaphor for safety, guidance, and growth.
From there, we developed the full brand experience: logo, website, social media tone, and messaging — all with warmth, simplicity, and professionalism at its core.
HAVE
A strong, globally ready brand that feels personal, intuitive, and trustworthy.
Clarifayo now speaks with clarity and purpose, offering a complete ecosystem for coaching with a human touch.
And it all ends with a call to action that says it all:
Let’s Clarifayo.
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