JOANA VASCONCELOS
We were invited by renowned artist Joana Vasconcelos to create the graphic language for her installation Jardim do Éden, a work of monumental beauty and complexity.
It’s always a delicate challenge: to visually support a masterpiece without overshadowing its essence.
BE
Jardim do Éden is an immersive, sensorial work, rich in symbolism, texture, and meaning.
It evokes themes of paradise, beauty, and temptation through a vibrant, sculptural garden of light and form.
The graphic identity needed to honor the artwork, translating its emotional and visual power without interfering with it.
DO
We developed a visual system that complemented the installation with subtlety and care, using typography, layout, and materials that enhance, not distract.
The graphic language served as a silent frame for the work, providing clarity, context, and cohesion across materials while respecting the spirit of the piece.
HAVE
A restrained, elegant graphic identity that supports Joana Vasconcelos’ Jardim do Éden, allowing the art to take center stage while everything around it speaks in harmony.
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