RIDER 2025
We were invited to create the brand identity for Rider, an event originally dedicated to motorcycles over 30 years old, and later expanded to include classic cars.
Set against the scenic backdrop of Caramulo’s B-roads, the event brings together heritage, adrenaline, and community.
BE
More than a vintage gathering, Rider is a celebration of freedom, craftsmanship, and the thrill of the open road.
A cool, family-friendly event where bike and car lovers of all ages come together to enjoy a shared passion in a relaxed and playful atmosphere.
DO
We designed a bold, flexible identity around a universal symbol: a closed helmet, instantly recognizable by riders and drivers alike.
The design feels young, graphic, and energetic, with a nod to nostalgia but grounded in a contemporary spirit.
We extended the identity across signage, merchandising, and promotional materials, giving the event a cohesive and unforgettable presence.
HAVE
A strong, iconic brand that captures the essence of Rider.
Fun, Community, and Timeless machines on winding roads.
Now a must-stop for lovers of wheels and weekend escapes.
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