Efrat Shani
Efrat Shani, co-creator of the globally recognized Points of You tools, invited us to create the brand for a new chapter in her journey, one more personal, soulful, and purpose-driven.
This was not just a branding project. It was a deep dive into transformation, intuition, and creative healing, a brand that needed to reflect who she is today.
BE
A creator, guide, and master of transforming creativity into healing.
Efrat Shani’s work blends intuition, presence, and years of experience into tailored workshops and one-on-one journeys.
This brand needed to embody soul work, clarity of purpose, and the quiet power of inner transformation.
DO
We created a brand identity that reflects Efrat’s unique mastery, starting with a strong personal signature and a memorable heart symbol as the emotional core of the brand.
The visual language is expressive and intuitive, built with collage, color, and texture to mirror the depth and richness of her method.
Every element, from tone of voice to visuals, was crafted with trust and intention, expressing a brand built from within.
HAVE
A soulful, authentic brand that reflects a new chapter in Efrat Shani’s journey.
Grounded in creativity, healing, and mastery, the identity captures her essence and gives her the clarity to connect with others in meaningful ways, one heart at a time.
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