Altis Hotels invited us to create the brand for their first hotel outside Lisbon, a meaningful expansion into the vibrant city of Oporto.
It was a defining moment: to build a brand that carried the Altis legacy while embracing the energy, style, and rhythm of a new location.
This wasn’t just a hotel; it was an opportunity to connect deeply with the spirit of the city.
BE
An Altis hotel but with a new perspective.
This project brought together the group’s values of hospitality, quality, and sophistication with the unique essence of Oporto: urban, cultural, relaxed, and real.
It needed to feel part of the city, not just positioned within it rooted in sustainability, design, and meaningful presence.
DO
We began with a deep dive into the group’s identity, the new space, and the spirit of the city.
From this, we developed the brand strategy, naming, claim, and full visual identity, from logo to stationery, signage, and brand voice.
The guiding idea: “Be, in the city.”
A concept that reflects being present, being local, and being intentional.
Every touchpoint was designed to capture the balance between urban energy and calm sophistication, aligned with the Altis brand yet distinctly Oporto.
HAVE
The result is a distinct Altis hotel with the soul of Oporto, a brand that feels local, relevant, and contemporary.
It has a strong identity system that reflects the city’s creative pulse, supports a modern hospitality experience, and connects authentically with guests.
More than a new address, it’s a brand grounded in place and presence.
Be, in the city.
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