MUSEU DAS MARCAS
More than a branding project, this was the creation of a concept, one that explores how brands live in our memories and evolve with us.
At Museu das Marcas, branding becomes storytelling, design becomes emotion, and brands are seen as time capsules of culture and identity.
BE
Museu das Marcas is more than an institution, it’s a living archive of memory, culture, and emotion.
It exists to explore the profound role brands play in our lives, not just as commercial symbols, but as time capsules — carriers of identity, moments, and meaning across generations.
DO
We crafted a brand identity rooted in feeling, not just form.
Through design, storytelling, and strategy, we created a visual and narrative universe that reflects the museum’s mission: to honor the emotional legacy of brands.
The timeline concept became the central thread, revealing how brands evolve alongside us, shaping who we are and how we remember.
HAVE
A brand that doesn’t just represent a museum, it feels like one.
Museu das Marcas now owns a clear, evocative identity that invites curiosity, sparks memory, and connects people to their own histories through design.
It’s a space where branding becomes storytelling, and where nostalgia finds its voice in the present.
