ORIOLI
ORIOLI came to us with a clear ambition: to grow beyond Brazil and connect with a European audience.
A respected name in specialty coffee, they wanted a brand that expressed their deep knowledge, total control of the process, and true passion for coffee.
What we discovered was a story not just about coffee — but about people, time, and trust.
BE
ORIOLI is a family that lives and breathes coffee.
They don’t just produce it they understand it, from the soil to the soul.
They control every step, selecting the finest beans and mastering each roast. But more than technical excellence, what sets them apart is their emotional connection to the craft, their belief that coffee is a living expression of people, land, and care.
This is a brand built on love, tradition, and the quiet confidence of doing things the right way.
DO
We helped translate that depth into a brand that could speak globally.
Inspired by the vast spectrum of coffee profiles, we created a visual identity that reflects diversity and mastery — using a custom logo with varied fonts, each one representing a different flavor profile and personality, unified under the ORIOLI name.
The concept of coffee as alchemy became the heart of the story — a balance of science, intuition, and experience.
Along the way, we helped define two new business pillars:
- ORIOLI TRADE, focused on international sourcing and distribution
- ORIOLI LAB, a space for knowledge, testing, and innovation
HAVE
A complete, international-ready brand that expresses both expertise and heart.
ORIOLI now presents itself to the world with clarity, depth, and a strong structure for growth — while staying true to its roots.
All captured in one simple, meaningful promise:
From Brazil with Love.
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