Museu do Brinquedo
We were invited to create the brand identity for the Museu do Brinquedo, a fascinating collection of toys spanning from the late 19th century to today.
From handcrafted war toys to vintage Star Wars figures, the museum holds objects that are both playful and historically rich.
AGENCY + CLIENT
Museu do Brinquedo
TYPE OF WORK
Brand Identity
DATE
2025
BE
A museum that celebrates the imagination, emotion, and cultural memory behind toys.
Museu do Brinquedo is not just about objects, it’s about stories, creativity, and the joy of childhood across generations.
DO
We created a colorful, accessible identity that reflects the playful spirit of the collection.
At its core, a simple and memorable symbol: the letters MDB arranged as a cube — universal, instantly recognizable, and deeply rooted in how children interact with the world.
The visual system was built to support everything from signage to merchandise and social media — always light, engaging, and easy to apply.
We were given the freedom to lead with creativity and insight, and that allowed us to explore the soul of the museum through design.
HAVE
A joyful, flexible brand that brings the museum’s mission to life — sparking nostalgia, curiosity, and wonder.
Museu do Brinquedo now has an identity as timeless and playful as the toys it holds.
A museum to make us dream with our childhood memories.
