Balagania
Selina Hotels is known for creating beautiful spaces to stay, travel, and work — gateways to authentic experiences around the world.
They invited us to rethink the concept of their rooftops in Portugal, aiming to create something that stood out and truly resonated with both locals and travelers.
What we discovered was a unique cultural link between Portugal and Israel — a shared Mediterranean spirit, a love for food, and the joy of gathering with a view.
AGENCY + CLIENT
Balagania
TYPE OF WORK
Brand Identity
Social Media
DATE
2025
SITE
BE
A rooftop concept inspired by connection, culture, and flavor.
Balagania brings together the vibrant energy of Lisbon with Israeli roots — celebrating Mediterranean food, spontaneity, and shared experiences.
It’s not just a restaurant — it’s a social space, a celebration of good madness and authentic moments.
DO
We created the full brand concept, starting with the name Balagania, inspired by a Hebrew word evoking joyful chaos and flavorful disorder.
The identity blends Portuguese and Israeli influences through visuals, language, and tone, expressed in menus, signage, and social media.
We designed a vibrant, relaxed, and playful atmosphere, anchored by the tagline:
“Are you Med or what?!” — a clever nod to the Mediterranean vibe and the fun, slightly wild energy of the experience.
HAVE
A rooftop brand that feels fresh, culturally connected, and full of personality.
Balagania offers Selina a standout concept, a place where travelers and locals can eat, share, and celebrate under the city sky.
A project shaped by deep cultural insight, creative freedom, and joy.
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